Social Media Marketing
Social media marketing is the process of promoting your website or online business through social media sites. When done right it can be a powerful strategy to create traffic to your website or blog. And it doesn't cost anything if you do the necessary work yourself.
What social media marketing means is utilizing social networking sites (like Facebook, Twitter, MySpace etc.) and social bookmarking sites (like StumbleUpon, Delicious, Digg etc.) to promote your website or business. On this page and the corresponding sub-pages, we present a few social marketing ideas that you may put into action if you like them.
First of all, any social networking or bookmarking strategy will only work if you provide valuable, original content to the social sites. Good, useful information is what fuels these sites, and is what people using them are looking for. So, you must have good content to offer in "exchange" for traffic from those sites. Without that, social network marketing won't work.
People can also receive an RSS feed of other users' bookmarks. When you add bookmarks, they learn about them automatically and can add those pages to their own bookmarks. A 'snowball effect' helps more people find your pages, which in turn leads to more people finding them. This is viral marketing at its most exciting.
Another important aspect of social media marketing is that it can create backlinks(inbound links) to your website. As you probably know, backlinks are very important when it comes to ranking of your web pages at Google and other search engines. As mentioned above, good content can "go viral" on marketing and bookmarking sites and thus acquire a large number of high-quality inbound links.
When a website receives a good number of natural, permanent links from trusted domains like social sites, it developed authority in the 'eyes' of the search engines. If your on-page SEO is optimized properly, your web pages can start ranking for competitive keywords, bringing you an increasing stream of visitors from search engines. So, marketing with social media sites can generate both direct and indirect traffic.
When utilizing social networking and bookmarking sites your focus needs to be on giving rather than receiving. What you will do is provide value to the users of the social sites, thus building trust and eventually establish an audience of followers. As you continue to provide useful content, you build credibility as an expert and people will listen to your recommendations.
The top social networking sites have millions of users, so the potential for getting traffic and making money from social media marketing is huge. But so is the competition, as many companies are devoting time and people to developing specific social marketing strategies. The only way to meet the competition is providing valuable content. If you do that, the traffic will come.
What social media marketing means is utilizing social networking sites (like Facebook, Twitter, MySpace etc.) and social bookmarking sites (like StumbleUpon, Delicious, Digg etc.) to promote your website or business. On this page and the corresponding sub-pages, we present a few social marketing ideas that you may put into action if you like them.
First of all, any social networking or bookmarking strategy will only work if you provide valuable, original content to the social sites. Good, useful information is what fuels these sites, and is what people using them are looking for. So, you must have good content to offer in "exchange" for traffic from those sites. Without that, social network marketing won't work.
Viral Traffic
Social bookmarking users are looking for valuable information. If your web pages provide exactly that, people will want them, and if they think your content is worth sharing, they will bookmark and tag your pages for others to find and use. If the quality of your pages is really good, they can be bookmarked by more and more people, which can produce a viral effect creating an increasing amount of visitors.People can also receive an RSS feed of other users' bookmarks. When you add bookmarks, they learn about them automatically and can add those pages to their own bookmarks. A 'snowball effect' helps more people find your pages, which in turn leads to more people finding them. This is viral marketing at its most exciting.
Search Engine Traffic
When a website receives a good number of natural, permanent links from trusted domains like social sites, it developed authority in the 'eyes' of the search engines. If your on-page SEO is optimized properly, your web pages can start ranking for competitive keywords, bringing you an increasing stream of visitors from search engines. So, marketing with social media sites can generate both direct and indirect traffic.
"Content is King"
Most internet marketers are using social network marketing these days. Their success with this social marketing strategy comes from successfully targeting and offering the right product to the right market. However, before any promotion can be done, you have to brand yourself as an expert in your field by delivering quality content that people want and appreciate.When utilizing social networking and bookmarking sites your focus needs to be on giving rather than receiving. What you will do is provide value to the users of the social sites, thus building trust and eventually establish an audience of followers. As you continue to provide useful content, you build credibility as an expert and people will listen to your recommendations.
The top social networking sites have millions of users, so the potential for getting traffic and making money from social media marketing is huge. But so is the competition, as many companies are devoting time and people to developing specific social marketing strategies. The only way to meet the competition is providing valuable content. If you do that, the traffic will come.
nice one
ReplyDelete